Symbol of Switzerland
Armbrust Schweizer Woche, the organisation that promotes Swiss products and services, carried out a survey through the media to determine what symbol the Swiss considered most synonymous with quality. The choice was between the logos of the PTT and Swissair, the Swiss passport and the Swiss Army Officer’s Knife.
The Knife emerged as the clear winner. Top-class advertising for the Swiss Army Knife has also been given through one of the world’s foremost and best-known technology enterprises: NASA. In 1978 the American space organisation ordered 50 Victorinox Master Craftsman Swiss Army Officer’s Knives (model 5044). NASA stipulates that their order may not be commercially linked with the name of NASA without permission. The organisation is however happy to allow reference to be made in Victorinox publicity material that the knife from Ibach is part of their astronauts’ standard equipment.
Survived Salt Water
«Your Swiss Army Officers’ Knives coped superbly with extensive use. They soon became an indispensable tool for a range of tasks as well as in emergencies.
Frank Goodman was very sad when he lost his on Cape Horn Island. I carried my knife in a lifejacket pocket and as a result it frequently came into contact with salt water. Despite this it continued to function perfectly.
Many knives advertised as being stainless steel rust precisely when they are needed most. But not the Victorinox knives. These are obviously the genuine article. I would like to take this opportunity to thank you for your generosity. Without your help and those of others this adventure would have been impossible. Our success is your success.»
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